Mumbai, Feb 11: The Jammu and Kashmir Tourism Pavilion stole the spotlight at the prestigious Outbound Travel Mart in Mumbai, leaving a lasting impression on travel representatives and professionals alike.
Part of a comprehensive promotional campaign spanning major cities across the country, the J&K Tourism Department’s participation in OTM was marked by its extensive engagement with the visitors.
Recognized with the Award for Excellence, the pavilion boasted 88 co-exhibitors, attracting a multitude of tourists, holidaymakers and travel industry insiders.
Visitors from all over the country including international delegates, flocked to the J&K Pavilion, engaging with officials and co-exhibitors from the Union Territory.
The pavilion offered immersive experiences and interactive sessions, showcasing both popular and off-the-beat destinations and discussions on sustainable travel practices.
Key representatives from the Tourism Department including Vivekanand Rai, Director Tourism Jammu and Raja Yaqoob Farooq, Director Tourism Kashmir, interacted with the delegates and media, highlighting the significant growth being witnessed in J&K tourism in recent years.
Looking ahead, the Tourism Department aims to further diversify tourism offerings, promoting adventure, pilgrimage, cultural, and niche activities such as bird watching and heritage tours .
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