JAMMU, Mar 5: Chief Secretary, Atal Dulloo, today chaired a high level meeting to assess the preparations being made by the Information Department for a UT wide informational and educational campaign aimed at creating awareness about the hazards and prevention of drug abuse.
Present in the meeting were Principal Secretary, Home; Commissioner Secretary, Information & GAD; Commissioner Secretary, Social Welfare Department, Commissioner Secretary, H&UDD; Divisional Commissioner, Kashmir/ Jammu; IGP, Kashmir/ Jammu; IGP, Crime; Director, Information & PR; State Drug Controller and other concerned officers.
Deputy Commissioners attended the meeting from their offices through video conferencing.
The Chief Secretary emphasized the importance of training resource persons at the district level to ensure that a pool of trained individuals is kept available to reach every block and panchayat, fostering widespread awareness.
He also directed for ensuring training of local officials in each block to act as counsellors, guiding the affected youth towards rehabilitation.
To enhance the campaign’s effectiveness, Dulloo instructed for covering every panchayat and higher educational institution across the UT with proper documentation of attendance and activities.
He further advised the involvement of Deputy Commissioners in identifying key locations to ensure meaningful grassroots engagement of all the adult population there.
Highlighting the importance of clear communication, the Chief Secretary stressed the need for translating IEC (Information, Education, and Communication) materials into all local languages being spoken in the UT.
He also urged the Information Department to leverage the reach of Radio and Doordarshan to disseminate educational content in far-off areas, ensuring maximum outreach and participation of the citizens.
Commissioner Secretary Information Department, M. Raju, provided a detailed presentation on the planned implementation of the NashaMukt J&K Abhiyaan. He outlined that a short multilingual film would be showcased at every panchayat-level event, coordinated by designated nodal officers.
The campaign will also feature interactive sessions with experts from the Health, Police, Excise, Social Welfare and Youth Services & Sports Departments, followed by Q&A sessions to engage the audience effectively.
As part of the meeting, a short film on the ill effects of drug abuse was screened, which will be played at all campaign events.
Additionally, the newly designed logo and web portal for Nasha Mukt J&K Abhiyaan were unveiled for feedback from the stakeholders.
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